Join our brand experience team on their creative journey to explore musicality and sustainability.
Art isn’t just for show. It shapes how a space feels and how people feel in it. When done well, it creates atmosphere, invites curiosity and makes a place memorable.
That emotional pull matters. But art also does something more grounded: it supports better work. Studies have shown it can lift mood and encourage fresh thinking. Small shifts that add up to real impact.
Our brand experience team brings this thinking into every project, choosing pieces that reflect a company’s character and connect with the local culture. It’s about meaning.
The best experiences are crafted when creatives and stakeholders dig into the brief together, surfacing the stories that matter most. For our Amsterdam studio, we started with a simple goal: to tell the story of our building and the materials that shaped it. But as the conversations unfolded, so did the narrative.
Workshops sparked new angles — our focus on sustainability, how we support wellbeing, and the role of technology in how we work today. What began as a story about place became something deeper: a reflection of who we are and what we care about.
Some of our studios work as ‘living labs’, where new ideas are tested in real time. Amsterdam is one of them.
The studio sits in a historic canal building named after Bartolomeo Cristofori, inventor of the piano. Original details like the parquet flooring and piano-shaped doors were carefully preserved, keeping a sense of character and continuity.
There’s a natural connection between music, architecture and interior design — all grounded in rhythm, proportion and harmony. Like the piano, our studio hides a quiet complexity. Behind the scenes, technology and creativity work side by side. That idea became the heart of our final piece: the guide to the invisible.
To bring the idea to life, we created an installation that explores the piano’s intricate design. It reflects the way we approach our own work: taking things apart to understand them better, then putting them back together with intent.
Rather than dismantling a working instrument, we partnered with local piano restorers Maene and Theodoor Dekker. They gave us discarded parts from a grand piano, including the lid, hammers and keys, which became the foundation for the piece.
We chose a museum-style display to turn these abstract components into something people could engage with. Objects and text came together to tell a broader story. Together with the local team, we refined our ideas into five key statements around circularity, carbon targets, experimentation, technology and the built environment.
With the piano parts and key themes in place, our attention turned to layout and composition. Rhythm and visual hierarchy helped guide the design.
The mix of shapes, materials and textures brought its own challenges. We worked through different iterations, using a blend of digital tools and hands-on mock-ups to find the right balance. In the end, it was the careful use of light, shadow and colour that brought everything together.
Painting the piano pieces matte black added consistency, while a key line device (a design element used to create a boundary or frame around visual content) unifies the overall composition.
The final installation is more than a visual centrepiece. As clients and visitors arrive, it becomes a conversation starter, a way for the team to share our values and what sets us apart. It reflects our commitment to sustainable design and innovation, acting as a symbolic expression of our work.
Through this piece, our Amsterdam studio creates a lasting brand experience that weaves together our ethos and vision with the building’s unique history.
Artwork that embodies a brand’s mission creates an immediate, memorable experience. Pieces that tell a story or reflect a distinct aspect of the company invite curiosity and discussion. Here are five key elements that help bring a workplace brand story to life.
Associate Director
