A vibrant destination capturing creativity and brand essence

Celebrating the brand through an iconic location and bold design

Located in the Salesforce Tower, this new workspace spans four floors, offering stunning views of the Sydney Opera House and harbour.

The space features a dynamic design, inspired by the brand. A colour-changing lift lobby welcomes people to the reception leaving a memorable first impression. The client zone, that also serves as a versatile event space, has bespoke furniture and a large LED screen to create an immersive experience.

Designing for the needs of employees

Through workshops and surveys, our team identified four employee types, each requiring a unique work style. Analysis showed a strong preference for focus areas (40% higher than the industry average) and team co-location. User journey mapping prompted our design for workflow, collaboration and space utilisation, ensuring a positive employee experience.

Building on a deep understanding of the brand’s diverse global user base and workforce, we created a workplace that embraces variety. The new space offers a range of work environments, including traditional workstations, team tables, small discussion rooms, quiet areas with acoustic protection, focused workrooms and private phone booths. These elements provide the flexibility and adaptability necessary tocreate a dynamic hub that drives innovation and engagement for all.

Unlocking collaboration and creativity

In the fast-paced tech industry, creating a futureproof environment to adapt and flex with business evolution was essential. Favouring reconfigurable collaborative zones over a static environment, teams can adapt and tailor furniture and equipment to support the task at hand.

The workplace focuses on connection and community, allowing each person to choose how and where they work best. From open plan areas and a café for casual meetings to a film studio and focus rooms designed for concentrated and creative work.

Each zone offers different work settings, including collaborative areas and ergonomic workstations. Facilities like recording studios have been built, with careful consideration of technical specifications and the creative ethos of the company.

Integrating efficiency and local culture

To maintain connectivity, we created a central void with an internal staircase connecting all floors. This area features a mural by a Sydney based artist. While this hub encourages interaction it also sets the tone for a space that integrates regional culture.

Throughout the workspace, local artists’ work aligns with the floor themes, such as ‘Iconic Australia’, ‘Flora & Fauna’, ‘Outback’, and ‘Coastal’. Additionally, playful wall graphics in the central hub reflect the innovative and experimental nature of the work, inspiring creative thinking throughout the space.