Maximising value in a landmark development

Global collaboration

Led by our London team, this project brought together architecture, engineering, workplace strategy, branding and sustainability experts from six global studios.

This seamless collaboration ensures the office design in Doha aligns with international standards and local cultural expectations.

Project overview

This mixed-use development balances hospitality, work, education and health spaces to create a vibrant, self-sustaining ecosystem. The zoning strategy ensures diverse tenant profiles and reduced reliance on any single sector.

Key features include:

• Hospitality: F&B outlets, restaurants and salons draw both short and long-term visitors.
• Work: Flexible office spaces, co-working areas and executive suites designed to meet the needs of a range of sectors.
• Education: Vocational training facilities ensure a steady demand for space and offer resilience to economic fluctuations that often impact commercial sectors.
• Health: Wellness centres and healthcare facilities enhance the community’s quality of life.

Design strategy and approach

In partnership with a local Architect of Record (AoR), the design carefully navigates Qatari regulations while respecting cultural nuances. The AoR’s input guided material choices, balancing availability, durability and design intent.

Addressing challenges

At the heart of the development is a 550,000 sq ft skyscraper with a bold, rotating elliptical floor plate. This innovative design posed unique architectural and engineering challenges.

We developed fixed layouts anchored by a central core to optimise efficiency and flow. Custom staircases, connecting floors in clusters of three, adapt to the tower’s rotation, maintaining a sense of continuity and movement throughout the interiors.

Impact on arrival

The tower lobby sets the tone with a kinetic wall installation. Made up of nearly 92,000 programmable panels with OLED lighting, the wall responds dynamically to motion, light and sound in the environment. This ever-evolving feature creates an engaging and memorable first impression.

Elevating executive spaces

The Executive Suite combines premium finishes with thoughtful functionality. A private entrance and dedicated lift ensure privacy, while bespoke meeting rooms, lounges and a Majlis provide elegant spaces for business and cultural gatherings.

The suite layout supports executive operations with areas for the CEO, key managers and support teams.

Fostering community and collaboration

Our design integrates work and leisure spaces, fostering an environment that supports connection and productivity.

Key amenities include:

• A dedicated food and beverage floor featuring diverse dining options.
• A two-level Sky Garden with breakout areas, a coffee bar and transfer floors.
• A business centre and adaptable meeting spaces for both internal teams and external guests.

This office design in Doha goes beyond functionality, building a vibrant community where people and businesses flourish. Contact our Dubai studio to elevate your real estate portfolio.